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Legends of Showdown · The George Willett years, 1973–2020
1992 Sue Gold on Lodge Deck
1992 Sue Gold on Lodge DeckGeorge Willett Collection

Susan Sanford

Ski instructor, public relations director, then Eagle Ski from its first season

Legend of Showdown
Born
1962
First skied at Showdown
7 years old
First worked here
the late 1980s, teaching skiing after college
Years at Showdown
the late 1980s to the end of 1991 on Showdown's staff; with Eagle Mount's ski program here from its first season, 1991–92, off and on for about thirty years
Positions
  • Ski instructor, late 1980s
  • Public relations director, by 1990 to the end of 1991
  • Eagle Ski, Eagle Mount's ski program at Showdown, with Marian Gutzwiler, from its first season in 1991–92
  • Eagle Mount volunteer, off and on for about thirty years

What they did


6 entries
  1. Summer 1990Produced the Showdowner's fall issue as Showdown's public relations director
  2. Fall 1990Toured the ski shows of North Dakota for five days with the other Montana ski areas: Dickinson, Bismarck, Fargo, Grand Forks, Devils Lake, Williston and Minot
  3. Winter 1990Closed the Showdowner asking every skier for four minutes a day, on both knees, praying for snow at Showdown
  4. Ran Eagle Mount's first Eagle Ski season at Showdown with Marian Gutzwiler: thirty-five skiers on sleds, walker skis and tethers
  5. Fall 1992Wrote the Showdowner's story of Eagle Ski's first season
  6. 20 March 2010Raced the Belt Creek Headwaters Relay on a women's team with Pam Gold

In their own words


My first memory of Showdown is the rope tow, back when it ran about where the helicopter pad is now. I did not want to learn to ski. I sat up on a snowbank in the parking lot and cried. My brothers, Jim and Mike, were already skiing, and finally it was my turn. I think I was about seven. I remember the old bear-trap bindings, so hard to get back on when you fell, and the boots were awful, and the rope tow was horrible. But then I got going, and I loved it.

Dad had skied a little back in Minnesota, carrying wooden skis up a hill. We still have those skis around somewhere. He's the one who got all of us going. I got carsick on the drive up, and I hated everything about the whole idea of going. I remember throwing up on my way to Showdown.

After college I was in between things. I'd been looking at graduate school, decided I wasn't ready for it, and needed to work for a while. So I became a ski instructor, like my brothers had been. Then George Willett decided I should do the marketing. I think they called it public relations. George set up the marketing himself and made the media buys, and I did the special events and promotions.

There was a ski promotion tour, too. A rep from every ski area in Montana went out together, on a tour the Montana Ski Areas Association set up. We'd start in Dickinson and go all the way across North Dakota and down through South Dakota, or the other way around. The Canadian tour ran from Lethbridge all the way to Winnipeg and up to Saskatoon, in the fall, and one year I was out there about two weeks. We'd hand out brochures in town during the day, and in the evening there was a ski show with every area's display, a Warren Miller movie and some kind of giveaway. Showdown was a hard sell with no lodging close by, but people came. I did that about three years, and it was a blast.

I put the Showdowner together too, the newsletter that went out to all our skiers. I spent most of one summer on the fall issue, and that winter I closed it by asking everybody for four minutes a day, on both knees, praying for snow at Showdown.

I think I was one of the first marketing people to work through the summer, and there wasn't that much to do. Sometimes I'd end up playing with George's little boy, Charley. Once it was something with quarters, I don't even remember what, and George finally said, Susan, you're the one causing this, quit it and get to work.

Then came Eagle Mount. The Eagle Mount team came over from Bozeman and put on a demonstration at Showdown, bringing people with disabilities up skiing, and I just got caught up in it. I thought it was the coolest thing ever. I had never thought about working with people with disabilities before, and I have been doing it ever since.

Every year a team of us from Eagle Mount in Great Falls went down to Winter Park, Colorado, for a week of training. At the time it was the best place in the country for adaptive skiing, and people came from all over. It was exhausting, with the altitude and all, and I was so sore I could hardly walk. I went two or three years.

Then I was hired as the ski director. Marian, who ran the Eagle Mount program, and I coordinated the ski program together, and Bill Macfadden did too, along with his good friend Tommy O'Connor. Dick Dailey was a key person on our team as well. We set up all the equipment, and we recruited the volunteers and trained them. There are two basic kinds of adaptive skiing. There's sit-down skiing, in the sit-skis and mono-skis, which are so darn much fun, and there's stand-up skiing. Because I had the ski teaching background, I always ended up training and working with the stand-up skiers.

I was part of Eagle Mount, off and on, for about thirty years as a volunteer. These days I've pretty much retired from it. It's hard physical work, and I work all week as a speech therapist, so a day of Eagle Mount takes the same energy as another day of work. I don't have it like I used to. I miss it a lot, though. Adaptive skiing was my thing. The people who did it were my people.

My family skis Showdown too. My husband, Scott, wasn't a skier, and it's hard to become one as an adult, but he's been a really good sport, and we all ski together as a family. Maddie started teaching skiing in eighth grade, and Parker started pretty early too. John never taught, but he made tacos. They'd all work up there over winter break from college and make a chunk of money, and we were always so grateful for that.

I try to keep kind of a low profile. I still ski, and I'm grateful for that. It's my little part of Showdown, and I feel so lucky to be part of it.

By Susan Sanford, Oct 21, 2026

Mentioned in


1 story

Their name comes up in these Legends’ own stories.

Photographs


8 in the archive
1989 Susan Sanford — Rope tow — Teaching kid to ski
1992 Sue Gold on Lodge Deck
Pam Gold, Sue Gold on double chair
1990s Sue Gold and Avery Gold hugging
1990s Sue Gold, unknown, unknown, unknown on deck stairs relaxing in sun
1990s Whitney rostad, Marti Altcuker in back, unknown Showdown employee, Sue Gold
1990s unknown group of people, Sue Gold, Scott Mosher
1990's Sue Gold

All photographs of Susan Sanford in the search →

In the papers


2 documents

Search the papers for Sue Gold →

Added by the people who were there